ANC
DiscountTire
Discount Tire · 2026 partnerships

MLS Team Deals

Seven Discount Tire partnerships across Major League Soccer. Two run through ANC — Philadelphia Union and LAFC.
PHI
Philadelphia Union
LAFC
Los Angeles FC
SEA
Seattle Sounders FC
POR
Portland Timbers
CIN
FC Cincinnati
CHI
Chicago Fire FC
NSH
Nashville SC
Runs through ANCCo-op spend, not through ANC
7
Team deals
2
Through ANC
5
Co-op spend teams
$702,640
Union total across term
PU

Philadelphia Union

Official Tire Retailer
Category exclusivity in Auto After Care / Tire Retail
Included assets
  • Partner page logo
  • Quarterly Mic'd Up / digital series sponsorship
  • Roof Sail signage
  • One TV re-air / commercial spot
  • LED ribbon boardMinimum 1 minute per televised home game
  • One radio spot
  • Halftime stats sponsorship
  • One sweepstakes
  • Instant replay sponsorship
  • Campus digital ads
Army Navy Cup — Bronze Partner
  • 500 tickets
  • 2 minutes LED exposure
  • 4 reception invites
  • 2 minutes L Bar exposure
  • Video / PA announcements
PU

Cost

Philadelphia Union · four contract periods
PeriodFee
2026
$200,000
Transition season
1/1/27 – 6/30/27
$84,460
2027–28
$206,000
2028–29
$212,180
Total across term
$702,640
Fee by period
$200,000
2026
$84,460
Transition
$206,000
2027–28
$212,180
2028–29
Playoff rights — additional $15,000 per year if the Union make the playoffs
Early termination tied to Discount Tire's league-level MLS deal
LA

LAFC

Official Partner of LAFC
First Team only
Tunnel LED
NE Tunnel rotating LED
Every home game — 15 minutes in the second half plus 15 minutes at halftime.
15 min 2H
15 min HT
Videoboard
Discount Tire Virtual Fan Drops
Videoboard feature at 4 select home games.
4 games
Exterior LED
Share of voice on exterior digital signage
East Club Entrance, East Facade, MLK and Figueroa, Northwest Plaza boards.
2%annual share of voice
Discount Tire Continental

Co-op spend teams

*Not through ANC
SEA
Seattle Sounders FC
POR
Portland Timbers
CIN
FC Cincinnati
CHI
Chicago Fire FC
NSH
Nashville SC
The picture
ANC runs two of the seven — Philadelphia Union and LAFC. The Union agreement totals $702,640 across its term.